Part of the process started with the definition of a new branding,
defining the core values, verbal identity and brand strategy for the company and from there on, working towards a new visual identity.
During the branding strategy, the core values of the restaurant were
defined as: friendly, exclusive, genuine & campineiro (demonym
for the inhabitants of the city that the restaurant is located, Campinas).
With those in mind, four icons were created to visually synthesize
them and then the mosaic was born.